With more than 20 years across diverse industries, from Banking to Telecom, I've mastered the art and science of marketing and analytics. My forte is creating personalized customer experiences that wow, powered by big data, AI, and cutting-edge tech. What sets me apart? The ability to take best practices from one sector and creatively apply them to another. My leadership style is people-first and team-oriented. I specialize in building high-performance teams, modernizing brand capabilities, and implementing scalable, data-driven strategies. In a nutshell, I'm your go-to expert for transformative customer experiences.

With over two decades in the industry, I've become a thought leader in data analytics, marketing, and digital transformation. As the current CXO at Affinity Credit Union, I've revolutionized member experiences through data-driven personalization and innovative solutions. My career highlights include founding Nexus AI, where I leveraged big data to craft high-ROI strategies for Fortune 100 companies, and leadership roles at The Marketing Store and Wunderman, where I built elite analytics teams and spearheaded global data-driven campaigns. Whether at PwC, IBM, or startups, I've consistently driven growth by turning data into transformative business strategies. Simply put, I specialize in converting analytics into exceptional business outcomes.

With an Honors degree in Mathematics & Statistics and a minor in Psychology from McMaster University, I bring a unique blend of analytical rigor and human understanding to my work. Further honing my skills, I earned an MBA specialized in Marketing & Strategy from the University of Toronto's Rotman School of Management, Canada's premier MBA program. My educational background lays the foundation for my expertise in driving data-driven, psychologically-informed business solutions.