Mind the Gap: Avoid These 5 Pitfalls of Personalization

Personalization has become a buzzword in the world of marketing, and for good reason. By leveraging customer data and insights, brands can create personalized experiences that are tailored to each individual customer, leading to increased engagement, loyalty, and ultimately, revenue. However, there is a dark side to personalization that many brands are not fully considering. From creepy messaging to inaccurate recommendations, there are a number of potential pitfalls that come with too much personalization. In this week’s edition of CX’s and O’s, we explore these pitfalls in detail and provide examples of how they can impact your business and how to avoid them. Click here for the originally published article on Linkedin.