The Secret to Customer Longevity

What can Blue Zones teach us about prolonging our customer's lifetime value? A lot, as it turns out. Blue Zones are regions of the world where people live significantly longer and healthier lives than the rest of the population. Researchers have identified several factors that contribute to the longevity and health of Blue Zone residents, including a strong sense of community, healthy diet and lifestyle, and a sense of purpose. In this week's edition of CX's and O's, we explore how these same factors can offer important lessons for marketers looking to build long-lasting relationships with their customers and increase customer lifetime value. By taking cues from Blue Zone communities, marketers can create meaningful customer connections that will stand the test of time and drive sustainable business success. Click here for the originally published article on Linkedin.