How to Win with a Moneyball Mindset

Baseball can teach us some valuable lessons on how to compete using data. With the baseball season around the corner, I've been thinking about how the sport can teach us a thing or two about data-driven marketing. In this week's edition of CX's & O's, we explore how just like a baseball team, a marketing team needs to analyze data to make informed decisions and optimize their strategies for success. By focusing on the metrics that matter most and getting creative with data to uncover new insights and opportunities, brands can optimize campaigns for success and achieve better results for customers. Click here for the originally published article on Linkedin.