The Essential Booklist for CX Leaders
Looking for fresh insights that go beyond the usual customer experience advice? Or just looking to add to your reading list with great books that will provide inspiration and imagination while entertaining? In this Edition of CX’s and O’s, check out my 💥MUST-READ💥 reading list featuring the most powerful books I found had the most inspiration, influence and “aha” moments for how to think about Customer Experiences. At first glance, some might not appear to have obvious connections to CX. But never judge a book by its cover, right? 📘 I promise these books will provide a treasure trove of wisdom and insights applicable to marketing leadership and customer experience. They will LEVEL UP your CX and broaden the way you think about marketing. It definitely did for me! 🍄 Plus, they don’t teach CX in MBA school. So, take these books as the definitive MBA for CX. They will: 🔐 Unveil unconventional strategies from various fields 🔐 Provide insights with wide appeal and practical applications 🔐 Offer lessons that will transform your CX and marketing game 🔐 Cultivate a culture of innovation and continuous learning 🔐 Tap into customers' intrinsic motivations 🔐 And so much more! Elevate your marketing savvy and become an innovative CX visionary! Click here for the originally published article on Linkedin.