Why Data is the New Water, Not Oil

Data is not the new oil. It’s actually much, much more valuable and essential. Data is a vital, abundant, and transformative force shaping our world. Put more accurately, data is the new water. In the latest edition of CX’s and O’s, I dive into: 💧 How data, much like water, fuels innovation, growth, and connectivity 💧 Real-life examples of businesses tapping into data's fluid potential 💧 Overcoming the challenges of managing and analyzing this priceless resource It’s estimated that the volume of digital data in the world will reach 175 zettabytes by 2025. To put that into perspective, take the total number of grains of sand on all beaches in the world — then multiply that 57 times! We're swimming in a vast ocean of data. It doesn’t mean we have to drown in it. Read on to learn how to harness its power and unlock new opportunities, efficiencies, and a prosperous future for your brand. 🚀 Are you ready to sail into the world of data-driven success? I’m done with the puns now. Click here for the originally published article on Linkedin.