Should You Lease or Buy Your Customer Experience?

The decision to in-house or outsource your CX is a hotly debated topic that continues to rage on. 🔥🔥🔥 Brands are under immense pressure to optimize their marketing and customer experience strategies to meet consumer expectations. The decision directly impacts a brand's ability to engage customers, drive growth, and maintain a competitive edge in the market. So what's a marketer to do? 🤔 This edition of CX’s and O’s delves into both sides of this burning issue, exploring the pros and cons of each approach, drawing on some real-life examples, and outlining the key factors that should be considered, such as:  🚀 Level of control of brand identity and customer experiences  🚀 Expertise in specialized marketing and customer experience skills  🚀 Cost considerations for each  🚀 Trade-offs with flexibility vs. scalability vs. agility vs. integration 🚀 Short-term vs. Long-term implications What side of the debate are you on? Click here for the originally published article on Linkedin.